Do you know that the first novel ever written dates back in 1021. Its author is the Japan noblewoman Murasaki Shikibu. Till then countless of writers put their thoughts on paper and countless of readers experience their stories. People write for decades and we, as software developers, kind of ignore their craft. We write too. Not novels but software. Isn't it this still writing? Believe it or not there is a lot in common between creating fiction and writing code. In this presentation we will see how close we are to giants like Hemingway and Stephen King. Can we get some of their wisdom and apply it to our daily job as engineers. Come to this talk and will get a few practical advices. I hope my presentation will make you a slightly better React developer.