Video details

GOTO 2020 • #DigitalNudge - The Hidden Forces that Shape our Digital Decisions • Fabio Pereira


This presentation was recorded at GOTO Chicago 2020. #GOTOcon #GOTOchgo
Fabio Pereira - TEDx speaker and author of the book “Digital Nudge”
ABSTRACT 35 thousand — that's the average number of decisions a person makes a day. Almost one decision every two seconds. Have you ever wondered how many of these are "digital decisions"? Digital decisions are the ones we make using technology devices like smartphones, wearables and laptops. They're also decisions that computers and algorithms are making for us. The number of digital decisions are only growing. In this talk Fabio will discuss: • Digital choice architecture (UX, XD, design, etc.) uses • Dark patterns to get people to do what they don't want/need to • The impact on individuals • What moral standards organizations hold themselves to • Trust, loyalty and users who come back because their needs have been resolved • The prevalence, power and danger of machine learning, artificial intelligence, virtual and augmented reality The #DigitalNudges4Good movement, which is about finding ways to leverage the knowledge about behavioral science and the nudge theory in ways that [...]
TIMECODES 00:00 Intro 02:42 Thinking fast and slow 04:25 Cognitive biases 07:43 Digital nudge 12:30 #DigitalNudge4Good 15:43 The 5 digital consciousness skills 17:05 Now what?
Download slides and read the full abstract here: #UX #XD #Behavior #Decisions #DigitalDecisions
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